About Us

Bringing Gulf-Quality Abayas to the Heart of Pakistan

Our journey began in the Kingdom of Saudi Arabia, where abayas aren’t just garments — they’re a statement of elegance, identity, and everyday luxury.

After moving back to Pakistan, we searched for that same standard. But what we found was a market lacking the quality, finesse, and authenticity we were used to. That’s when we knew: this wasn’t just a gap, it was a calling.

So we set out to change that.

At TARHA, we introduced Gulf-style abayas made from 99% Dubai-imported fabrics, crafted locally by Pakistan’s finest abaya tailors. From original Korean Nida to Zoom Nida, every piece is stitched with care, elegance, and a promise to bring Arabian-level luxury to the women of Pakistan.

Our mission is simple:
To offer the kind of abaya we couldn’t find when we returned.

Designed for the modern modest woman — whether she's walking into a university, a boardroom, or a family gathering — our abayas are where heritage meets high fashion.

Because Pakistani women deserve the same luxury, comfort, and confidence Gulf women have always known.

Welcome to the revolution of modest wear.
Welcome to Tarha.